The Golfluencer’s Dilemma: Peter Finch & The Curse of Content Creation

Peter Finch’s life is every golf addict’s dream. He travels the world playing bucket-list courses, meets legends of the game, and gets paid to do what he loves. But there’s a catch. While his YouTube channel has skyrocketed, drawing in over 725,000 subscribers, his own game has taken a hit.

The question is, can you truly balance being a content creator and a serious golfer, or does one always have to give?

How It All Started

Before he was a full-time “golfluencer,” Finch was a PGA professional, coaching players and working on his own game. Like most teaching pros, he probably figured his career path was set: give lessons, play when he could, and maybe chase a few competitive dreams along the way.

Then YouTube happened. Finch saw an opportunity, and instead of just teaching golfers one-on-one, he started reaching thousands online. He wasn’t just a coach—he was a mate you could relate to. He celebrated the wins, laughed at the disasters, and made golf feel accessible to everyday players. And people loved it.

The channel exploded, and suddenly, Finch wasn’t just a coach—he was a brand. But the bigger he got, the less time he had to focus on his own game.

The Hidden Cost of Golf Fame

Being a competitive golfer is a full-time job. So is being a content creator. And Finch, like so many golf YouTubers, is trying to juggle both.

Professional golfers spend hours on the range, grinding every tiny detail of their game. But Finch? He’s booking film locations, editing footage, working on brand deals, and making sure his content stays fresh.

It’s no surprise that when he’s entered serious competitions—like Open Qualifying—he hasn’t made it through. It’s not about talent. The guy can play. But when your focus is split between playing and producing, the razor-sharp edge that pro golf demands starts to dull.

The Mental Toll of Playing on Camera

Golf is already one of the most mentally brutal sports out there. Now imagine trying to perform when thousands of people are watching every shot, analysing every mistake, and leaving comments about how you “should’ve played that bunker differently.”

Unlike traditional pros, who can work through their struggles in private, Finch has to keep entertaining no matter what. Even when his swing feels off or his confidence is low, the content machine never stops.

Can You Be Both a Golfer and an Influencer?

Finch isn’t the only one asking this question. Grant Horvat and Micah Morris left Good Good to chase their own playing careers. Erik Anders Lang tried shifting from content to competition but ultimately stayed focused on storytelling.

So, is it possible to be both? Right now, the reality suggests that content creation and competitive golf pull in opposite directions. To be elite, you need to be obsessed with improvement. To be a great creator, you need to be obsessed with engagement. Very few people can do both at the highest level.

What’s Next for Peter Finch?

Despite the challenges, Finch has created something special. He’s made golf feel more approachable and inspired thousands to pick up a club. But moving forward, he might have to make a choice—go all in on competitive golf or keep building his influence in the game.

It’s a tough call. But whatever he chooses, one thing’s for sure: golf fans will be watching.